Covalent bonding process creates permanent crease retention

Close your eyes. Think "jeans". Now open. They were 501 Originals, right? With a classic straight leg and iconic styling, they're literally the blueprint for every pair of modern jeans in existenceburned into the world's collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they've never gone out of style. And they never will.

The original blue jeans
Levi's signature straight fit
A blank canvas for customisation and self-expression
Big & Tall sizing means they'll fit exactly as they should
Designed with non-stretch denim
Regular through the thigh
Sits at your waist
Straight leg
Button fly
5-pocket styling
100% Cotton
Non-stretch denim

Hold the H2O: This garment was made using recycled water, which helps to reduce the impact on this finite resource.

Built to follow individual pace