The cut retains its shape through daily routines

The UB722 offers a fresh take on Unbranded Brand's classic minimalist approach, now reimagined in a more accessible and comfortable fabric. This wide fit selvedge denim is crafted from 11oz Sanforized raw indigo selvedge denim with 1% stretchmaking it significantly more forgiving and easier to wear than traditional rigid raw denim. While still retaining the classic crispness and rich indigo tone, the added stretch allows for improved mobility and a gentler break-in period.

As the rope-dyed indigo yarns begin to wear, the white cores underneath will gradually emerge, creating the high-contrast fades prized by denim enthusiasts. Key features include the signature blue ear selvedge ID, a natural leather patch, copper tin button fly, hidden back pocket rivets, and Union Special chain-stitched hemsall delivering quality and authenticity with a modern comfort twist.

Key features

11oz raw indigo selvedge denim with 1% stretch
Wide fit silhouette
Sanforized (pre-shrunk)
Signature blue ear selvedge ID
Natural leather patch
Copper tin button fly
Union Special chain-stitched hems
Hidden back pocket rivets

Created to feel smooth every time you move