This silhouette supports active lifestyles even after repeated wear

Kojima, located in Okayama Prefecture, is renowned worldwide as a premier denim production hub. It is here that MOMOTARO JEANS was established, celebrated for its distinctive deep indigo hue and unique texture known as "Tokuno Blue", achieved through a meticulous dyeing process.

These exceptional jeans embody the dedication and craftsmanship of the artisans who laid the groundwork for Japanese denim, showcasing an unwavering commitment to detail in dyeing, weaving, sewing, and material selection. Each pair, dyed in Tokuno Blue, captures the essence of your daily life, serving as a testament to your experiences.

The rigid (unwashed) fabric emphasises the rich indigo colour and unique texture of "Tokuno Blue". To enhance the indigo tones of the warp threads, the denim structure has been refined, and a finer thread has been chosen for the weft. Despite the dark colouration, the core's whiteness is preserved, allowing for a striking contrast between light and dark.

Furthermore, processing techniques have been implemented to minimise shrinkage post-wash (within 1% both vertically and horizontally), effectively addressing the common drawbacks of rigid (unwashed) jeans.

#100 features a standard straight fit. Its silhouette mirrors that of elegant vintage jeans, with a moderate thigh width and a gentle taper below the knee. The rise is slightly deeper, allowing the structure to fit comfortably around the waist. This timeless design combines an attractive silhouette with a comfortable fit.

This model includes a button fly, with buttons and rivets adorned with a peach motif, a signature of Momotaro Jeans. The leather patch has also been updated to a fresh design. In the pursuit of pushing the boundaries of traditional jeans, Momotaro have incorporated a "mar belt", an uncommon feature for denim. When tucked in, you can wear it worry-free regarding colour fading, making it easy to pair with lighter tops. The enhanced fit around the waist ensures comfort and stability.

The distinctive elements that reflect the brand's identity include Momotaro Jeans original copper punched rivets, hidden rivets on the back of the hip pockets, and the lining, all adding to the charm of this exceptional pair of jeans.

14.7oz Unwashed Momotaro original selvedge denim
100% Zimbabwe cotton
Regular straight fit
Unwashed denim (sanforized to reduce shrinkage)
Debossed metal button fly opening
Pink Momotaro Selvedge ID
Momotaro cotton twill pocket bags
Debossed metal rivets
Indigo dyed leather waistband patch
Momotaro original woven label

Made in Japan

This silhouette provides a timeless look for casual or formal settings